About Trade Show Story

Trade Show Story is a free directory of beauty and personal-care trade shows worldwide — and a cross-reference of which suppliers exhibit at which ones.

The problem

Every trade show publishes its own exhibitor directory, refreshed every edition. If you want to know whether one supplier is at three different shows, you have to check three different sites. And the moment a new edition launches, last year's list disappears from public view.

What we do

• Maintain a single, browsable directory of major beauty and personal-care trade shows.
• Cross-reference exhibitors so you can look up a supplier and see every show they attend.
• Keep historical exhibitor lists, edition by edition, so the data doesn't vanish each year.

What's next

We're starting with the directory because that's the most painful gap today. Over time we plan to add:

• Booth-route planning — pick the suppliers you want to visit, get a walking order grouped by hall.
• Related-supplier discovery — see other exhibitors near your shortlist whose booths are worth a detour.
• Innovation feed — surface what's new at this year's show, distilled from booth materials.
• Marketing tools for exhibitors — once visitors find value, sponsors find reach.

Who's building this

Trade Show Story is a project by Gravel — independent, no VC. We aim to be the trusted resource for trade-show visitors in this industry.

Have a show we should track, or a correction? Email [email protected].